DON’T BE THAT GUY APP

In support of the release of our book, Don’t Be That Guy, we worked with Random House and Odyl Farm to connect with potential fans where they live; Facebook. Together, we developed a comprehensive app that invited people to tag their friends as one of the prototypical guys in the book, invite the “victim” to tag his friend back, and let the viral pig pile ensue. The results were staggering. Within a week, we had thousands of users, rising sales and countless hilarious comment chains that we wish we’d saved.