PANDORA #SoundsLikeYou

Previously “radio-station” only, Pandora was about to offer their listeners the ability to create playlists for the very first time.

And so, our #SoundsLikeYou integrated campaign was born, with a launch film directed by none other than Michel Gondry, whose genuine love of music was on full display in the visually stunning way he brought this story to life.

Simultaneously, we asked two dozen top musical artists to create their own playlists, giving fans a unique perspective into their artistic journeys and influences. We then teamed up with Colossal, a collective of street artists, to bring this all to life with large-scale, hand-painted murals in major cities. When Pandora subscribers held their phones up to the murals, the artist’s playlist was instantly triggered.

Our work drove Pandora’s subscriber numbers through the roof, while going on to win industry accolades at Cannes and the Clios.