TD AMERITRADE - #ItAddsUp

Our #ItAddsUp 360 campaign for TDA’s Olympic sponsorship was based on a simple investing philosophy; Don’t focus on the big, long-term goal way off in the future, but rather on the small everyday steps that will ultimately lead you there.

As it turned out, the mindset of an Olympian had a lot in common with that ethos. Their focus wasn’t on making it to the Olympics, but instead, on their daily routines, workouts and competitions.

We told the athlete’s stories in digital, TDA branches, TV, and a wildly successful social program that opened up brokerage accounts for tomorrow’s athletes and invited others to chip in, to further illustrate our campaign promise that every little bit helps gets you closer.