TOSTITOS

Tostitos Cantina chips and dips are inspired by the authentic flavors of Mexico. So to celebrate Cinco de Mayo, we produced our own “spicy” Mexican telenovela series, Botanas del Cielo! (Snacks from Heaven!) and hired Pitipol Ybarra, one of Mexico City’s most revered telenovela directors, to film it in Spanish in Mexico City.

Each episode centers around characters who live unusually dramatic lives while eating lots and lots of Tostitos. The campaign included a dramatic trailer, behind-the-scenes featurettes, and a “telenovela yourself” app that allowed fans to GIF themselves right into the action.

The PR surrounding the launch was massive, as were Tostitos sales during Cinco de Mayo - their highest numbers to date.