VERIZON/ GOOGLE PIXEL/ NFL SUNDAY TICKET

Working with Springhill/Robot, we created a giant social campaign that brought three, well, giants together. Verizon, Google Pixel and NFL Sunday ticket, who joined forces to give one fledgling fantasy football fan, Max, a chance to up his game with the help of unprecedented access to NFL games, players, social creators and information.

We then documented his journey, all shot on a Google Pixel, through a series of posts in Instagram and TikTok – from research to scout to draft to working on a team name with his actual players including Christian McCaffrey and Justin Jefferson.

The results, for lack of a better word, were giant – with 175 million impressions and a massive increase in engagement for all three brands.